As a tribute to fragrance creation, Hamad International Airport added one more feather to its operation by having an exclusive Dior Les Parfums Podium in association with Parfums Christian Dior and Qatar Duty-Free. The opening of new podium gives an opportunity for the passengers for experiencing rare fragrance collections of Dior and take them to Dior places of inspiration, expertise, and creation through a 360 degrees virtual Grasse gardens, take them to the south of France and French Riviera, located north to Cannes the citadel of aroma.

The new Parfum podium launched at Hamad International Airport in the presence of dignitaries drawn from various part of life, including VIP guests and officials from Qatar Airways Group and Christian Dior officials.  H E Mr. Akbar Al Baker, Qatar Airways Group CEO, Engr. Badr Al Meer HIA Chief Operating Officer, Mr. Thabet Musleh, Duty Free Vice President Operations, Mr. Francois Demachy, Dior in-house Perfumer and developer, Mr. Oliver Dubos, Dior Travel Retail Sr. Vice President, Mr. Rank Dagher Hayneck, Dior ME Travel Retail Director are some of the dignitaries present during the extravagant opening ceremony.

One of the major attraction of Dior Les Parfums podium is the virtual experience offering to the passengers. Besides the virtual experience, passengers will have the rare experience to go through the full fragrance catalog of Dior, which include Miss Dior, Sauvage, J’adore and the latest creation of Joy developed by Dior.

The podium also offers beauty consultation by professionals and wrapping stations. As a passenger, you will have the chance to experience the fragrance of the new launch Rose Kabuki and various collection of Maison Christian Dior.

Qatar Airways Group is ecstatic about their new collaboration with Dior Parfums which is the 4th edition of association and the launch of the exclusive podium at HIA offers a new horizon of service to its passengers. As per Qatar Airways, they endeavour to bring world-class perfume experience to its passengers onboard and in the duty-free shop.

The 360 degrees virtual pop-up open up a new experience to passengers to have a glimpse on Grasse the perfume home of Dior when they pass through Hamad International Airport. The project will open up incredible opportunities for passengers to have a close understanding on the various perfume development process and a chance to have a virtual visit on Grasse gardens, your most loved perfume house, and their developers.

The Dior Les Parfums Podium zone will be known as CDE, a synonym for Christian Dior Experience and located very near to the famous Lamp Bear. So, for identifying the podium location by just referring CDE will take you right to the exclusive showroom of Dior.

 All participants and promoters are happy to have the exclusive Dior Les Parfums Podium at HIA in association with Qatar Duty-Free which is a novel experiment in the travel industry. The positive remarks of every individual participated in the opening ceremony carried a word of optimism, and are confident about the exclusive arrangements to cater to the preferences of each passenger.  The partnership of Qatar Duty-Free with Dior Parfums will open a new world of customer satisfaction, which will be mutually beneficial for Dior Parfums as well as the Qatar partners.

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